In job interviews, candidates often wonder why they’re asked this interview question, “What do you know about our company?” It might seem unrelated to the job, but it’s actually a test of how interested and dedicated you are. Your answer shows if you’re actively engaged and excited about joining the company’s mission. Balancing what to include and what to skip in your response is key. In this blog, we’ll explore how to give a great answer that sticks with the hiring manager. Let’s dive in and make it clear for everyone!

Why Do The Interviewers Ask This Interview Question ‘What Do You Know About Our Company?’

• This question allows the interviewer to assess your level of interest in the company and your commitment to the role.
• It provides an opportunity for you to demonstrate that you’ve done your homework and understand the company’s mission, values, and goals.

What Are The Challenges People Face While Answering This Interview Question?

• Candidates may struggle to research the company thoroughly or may provide generic or superficial responses.
• Some may focus too much on the company’s history or size without addressing its current initiatives or challenges.
• It’s important to strike a balance between showcasing your knowledge of the company and conveying your enthusiasm and alignment with its values and objectives.

What Should Be Focused While Answering This Interview Question?

• Research the company’s history, mission, values, products or services, target market, recent news or developments, and any notable achievements or accolades.
• Identify specific aspects of the company that resonate with you and align with your own values, skills, and career goals.
• Emphasize your enthusiasm for the company’s work and your eagerness to contribute to its success.